- 5.1 | Logo
- 5.2 | Color Palette
- 5.3 | Typography
- 5.4 | Look & Feel
- 5.5 | Brand Voice, Tone, Style, Personality
- 5.0 | Resources
5.1 | Logo
Identity: Minimalist, architectural, and systemic ("Ink") infused with subtle, "higher-dimensional" elements ("Aether"). The dragonfly is a core visual motif—representing metamorphosis, multi-dimensional sight, and freedom. A palette of deep blacks and whites punctuated by iridescent, bioluminescent colors.
- Display the primary Ink Aether logo. Note that variations (e.g., black, white, SVG, PNG) are available in the linked asset folder.
5.2 | Color Palette
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5.3 | Typography
Headings
Body
Download:
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Download:
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5.4 | Look & Feel
5.5 | Brand Voice, Tone, Style, Personality
A brief summary of the "Visionary Architect" persona: Serene, Visionary, Provocative, Pragmatic.
5.0 | Resources
Download press kit
Download logos
Download colour palette
Download product screenshots
Download photo pack