Media Kit: Comprehensive Outline
This outline details the structure for a single, cohesive PDF document that will serve as your complete media kit.
Cover Page
• Title: Media Kit
• Brand Name: Ink Aether
• Founder: Sichen Ying
• Date: Current Month/Year
• Contact: press@inkaether.com
(or preferred contact)
Table of Contents
• A simple, hyperlinked table of contents for easy navigation within the PDF.
Document 1: Company Profile
• 1.1 Mission & Vision:
◦ Mission: Cognitive Liberation.
◦ Vision: Architecture for the mind; transforming complexity into clarity.
• 1.2 The Philosophy (Your "Why"):
◦ A concise explanation of your core beliefs: the holographic paradigm, the double diamond design philosophy, and the temporal vs. spatial human archetypes.
• 1.3 Boilerplate:
◦ A single, official paragraph summarizing Ink Aether. This is the standard block of text used at the end of press releases.
◦ Example: "Ink Aether is a design studio and philosophy dedicated to cognitive liberation. Founded by Sichen Ying, the studio creates systems, frameworks, and tools like the Kairos cognitive architecture to transform complexity into clarity for innovators building a constructive future."
Document 2: Founder Bio
• 2.1 Sichen Ying's Bio:
◦ The narrative we've already developed, detailing your background, design philosophy, and the personal "why" that drives your work.
• 2.2 Professional Headshots:
◦ This section will note that high-resolution headshots are available for download via a provided link (e.g., to a Dropbox or Google Drive folder). You should include 2-3 professional, high-quality photos.
Document 3: Projects & Offerings
• 3.1 Project Spotlight: Kairos O.S.
◦ Concept: A cognitive architecture that manages the human's world through the machine.
◦ Core Functions: Orientation (the map/floorplan metaphor) and Liberation (automation, guided decisions).
◦ Intended Outcome: Transforming the user from a reactive operator to a proactive architect of their life.
• 3.2 Services & Offerings:
◦ A clear, bulleted list of your core specialties (Information Architecture, Human-AI Synergy, etc.) and deliverables (Custom Tools, Strategic Frameworks, etc.).
• 3.3 Ideal Partners:
◦ The list of industries you are best suited to partner with (Microelectronics, Biotech, Aerospace, etc.).
Document 4: Fact Sheet
• A one-page, scannable document with key data points.
◦ Founder: Sichen Ying
◦ Company: Ink Aether
◦ Founded: [Year]
◦ Location: [City, State]
◦ Website: inkaether.com
◦ Key Projects: Kairos O.S.
◦ Areas of Expertise: [List 3-5 core areas]
◦ Key Milestones: [List any significant achievements, launches, or partnerships]
Document 5: Brand Style Guide
• 5.1 Logo:
◦ Display the primary Ink Aether logo. Note that variations (e.g., black, white, SVG, PNG) are available in the linked asset folder.
• 5.2 Color Palette:
◦ Display your primary and secondary brand colors with their corresponding HEX codes.
• 5.3 Typography:
◦ Specify the primary and secondary fonts used for headings and body text.
• 5.4 Voice & Tone:
◦ A brief summary of the "Visionary Architect" persona: Serene, Visionary, Provocative, Pragmatic.
Document 6: Contact Information
• A final, dedicated page with clear contact details.
◦ For Media & Press Inquiries:
▪ Name: Sichen Ying
▪ Email: press@inkaether.com
◦ Website: inkaether.com
◦ Social Media:
▪ LinkedIn: [Your LinkedIn URL]
▪ X/Twitter: [Your X/Twitter URL]